You can also make your own collections of content and export what you want. allows you to save your data, such as the pictures you’ve posted to your social media accounts, search them, and see the original comments and likes. Realizing how devastating this could be, and seeing that there was nothing out there to help people back up their social media, I decided to create an app that did just that. Julian Ranger: I heard about a friend of a friend who had just lost three years’ worth of Facebook interactions after a glitch while changing passwords, which consequently wiped his account.

Noticing the need to offer everyday people a secure and enterprising tool to take control of their data, one startup emerged to shift the paradigm.įounded in 2009, is a personal data collection company that equips consumers with the tools to take ownership of their digital footprint, enabling users to collect and share the information directly with companies on their own terms. The startup stands as a leader in an evolving space known as the 'Internet of Me', which refers to the theory of placing complete control of personal data back into the hands of the people. Once users reclaim control of their data, they are empowered to set their own price or barrier to access. More than resulting in data loss, this method also feeds a predatory system where companies and government entities can use personal data for business interests without their consent. Consequently, the findings are limited, locked out of the analytics of consumers outside of their specific sample pool. Yet, in the current climate, companies are developing their own internal marketing clouds to gather insights into their target audiences.

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